The Ultimate Jellycat Guide

The Ultimate Jellycat Guide

What is a Jellycat and which one should you choose?

If you’ve found yourself asking: what is a Jellycat? And why are these soft toys everywhere right now? You’re not alone!

Maia Gifts is an official Jellycat stockist and we see it every day: customers come in looking for 'just one' and leave in love with all of them! Whether you’re buying one for a baby, as a birthday gift for a teen, or a treat for yourself (who can resist?), this guide will help you choose the perfect Jellycat with confidence.

Jellies are known for their incredible softness, quirky personalities and wide range of designs. From classic Bashful Bunnies to smiling Amuseables, there is so much to choose from.

If you’re ready to explore, browse our full Jellycat collection here.

What's the Story?

So, what is a Jellycat exactly? Jellycat is a London based brand founded in 1999 by brothers William and Thomas Gatacre. They set out to create soft toys that were not only cuddly, but also imaginative, playful and full of character, and through that became one of the most recognisable brands in the UK.

Jellies are best known for their signature softness, high-quality fabrics and unique designs. While they began with traditional animals like the famous Bashful Bunny, they’ve expanded into creative collections like the Amuseables range, featuring everything from food to plants and everyday objects.

Importantly, Jellycat isn’t just for children. Adults and collectors love them too, whether as thoughtful gifts, keepsakes, or cheerful décor pieces. As an official Jellycat stockist we can confidently say: once you’ve held a Jellycat, you’ll understand it!

The most popular Jellycat ranges

When it comes to choosing the right Jellycat, understanding the different ranges makes all the difference. Here are the most popular collections you’ll come across:

Bashful

The Bashful range is the heart of Jellycat. If you’ve searched for a Jellycat bunny, this is most likely what you’re looking for.

These soft toys are known for their floppy ears, gentle expressions, and incredibly soft fur. The Bashful Bunnies are available in different sizes and colours, they’re perfect for babies, children and adults with a love for a nostalgic feel to their plush toys. There is a wide range of other animals in the Bashful design, from a cute puppy to an adorable tiger, they are all super sweet.

Amuseables

The Jellycat Amuseable range is where things get fun. These quirky plush toys turn everyday objects into adorable characters. Think tea bags, birthday cakes, mugs and even plants. The Amuseables range is especially popular with adults and collectors.

Here are some of our new and exciting arrivals:

We can't get enough of Amuseables Aspargus, Amuseables Hydranga, Amuseables Rosie Lea Mug and Amuseables Pair of Olives

Yummy

The Yummy range features the most adorable baby animal looks you've ever seen. They are compact, often with a bit more texture to the fur. These are smaller than Bashfuls but just as soft. They fit nicely into the palm, making them ideal for younger children as they are amazing little travel companions.

Beige Yummy Bunny and  Yummy Mouse

Jellycat Bag Charms

If you love accessories with a playful and happiness inducing style, then Jellycat bag charms are the perfect Jellies for you! From adorable animals to quirky objects, these pals will brighten your look and day.

Amuseables Peach Bag Charm and Jellycat Jack Bag Charm

Jellycat Books

Jellycat also offers beautifully illustrated board books, perfect for babies and toddlers. Pairing a book with a matching plush makes a gift that is sure to be treasured.

How to choose the perfect Jellycat

Choosing the perfect Jellycat depends on who you’re buying for. Whether you’re searching for a Jellycat baby gift or something fun for yourself, here’s how to decide:

For babies (0–12 months)

Look for soft and washable options marked suitable from birth (most Jellies are!) like soothers, rattles and musical pulls. These are ideal as first comforters and are designed with newborn safety in mind.

For toddlers (1–3 years)

The soft and cuddly Bashful or Yummy ranges are perfect! They are easy to grab and cuddle, carry and play with. Their sweet and calm look can provide lots of comfort and safety.

For older children

Look for a more quirky character, there are lots of animals that capture the personality of kids, like beautiful dragons or wild animals. Characters and statement objects make exciting and memorable gifts and can align perfectly with hobbies and interests.

For adults and collectors

Jellycat has become hugely popular with adults. The Amuseables range with its themes of fruit & veg, food and everyday objects, seasonal designs and quirky characters are great additions to any collection. They look great when displayed on a shelf, desk or mantelpiece.

How to ensure it's a real Jellycat

If you are a bit wary of buying a Jellycat online, here’s what you need to know:

Always buy from an official Jellycat stockist! (so buying from Maia Gifts is a great choice!) This is the easiest way to guarantee authenticity. If you are unsure you can verify the stockist on their site.

A real Jellycat will have a premium feel and weight and high quality, super soft fabric. Each Jellycat has a sewn-in Jellycat fabric label, a smaller label with an identifying batch code and comes with the well-known Jellycat swing tag.

Be cautious of unusually low prices on marketplace websites, as this is a sign of a counterfeit Jellycat.

As an official Jellycat stockist we ensure every product is genuine and meets Jellycat’s high standards.

Frequently asked questions

What is the rarest Jellycat?

The rarest Jellycats are usually retired or discontinued designs. Limited editions and older Amuseables often become highly sought after by collectors over time.

Which are the most affordable Jellies?

Small Bashful Bunnies, the Yummy range, smaller fruit & veg and the adorable eggs are perfect for a smaller budget.

Are Jellycats safe for babies?

Yes, Jellycat toys meet EU safety standards. Most of their products are suitable from birth. You will find all necessary information on the sewn-in label.

Where to buy Jellycat in the UK?

You can buy Jellycat's amazing designs from Maia Gifts of course! We’re an official Jellycat stockist based in Glasgow and offer nationwide UK delivery as well as pick-up in store options. But nothing beats holding a Jellycat and choosing the cutest face or cuddliest body, so do visit our shop in Glasgow's city centre.

When does Jellycat restock?

Jellycat typically launches seasonal collections and smaller drops in between. Here at Maia we are expanding our ranges regularly. We feature the seasonal arrivals, new drops as well as classic Jellycats. Some of the most beloved designs will return in 2026. Here are a few of our absolute favourites, that you can expect to find at Maia this year!

Making an appearance soon: Sky Dragon, Amuseables Bouquet of Flowers, Clyde Capybara and Strutton Pigeon

Now that you know what a Jellycat is and how to choose the perfect one, the only question left is…which one will you pick? We will be here to help you find your perfect match. So come visit us in Glasgow or shop online. Fair warning: it’s very hard to stop at just one!

Browse our full Jellycat Collection here.

We hope our Ultimate Jellycat Guide gave you all the info you need. With lots of love, cuddles and joy, Team Maia xxx